Location Data

Stores have been closed so location data isn’t relevant, right? Wrong. Until COVID-19 hit, location data was being used by marketers for real-world audience insights and online-to-offline attribution. And while smartphone data has gotten attention as part of “contact tracing,” one could assume marketing use cases for location data have all but disappeared. What consumers …

https://bizwhiznetwork.com/location-data-isnt-relevant-wrong/